sarazucker:

french retail chain the kooples (playing on the french saying “couples” in english) will be coming to the states really soon, so you better get acquainted.
the store’s ad campaigns feature real-life couples scouted from facebook, myspace, and the street. their clothing is minimalist and simple, easily able to be traded between the sexes. they have already opened 20 stores in three months, and are planning on another 150 in the next three years, including ones in the united states.

Clearly genius
  1. peacemovement reblogged this from somethingchanged
  2. reinventthesea reblogged this from unicornology
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  5. unicornology reblogged this from buyhercandy
  6. vforvelociraptor reblogged this from sarazucker and added:
    leggings/lace/boots/hat/bracelet thang
  7. thepen reblogged this from buyhercandy and added:
    How gorgeous is this clothing line? The best stuff is always overseas *sigh*
  8. ettafungalsteins reblogged this from sarazucker and added:
    amazing, i’d buy every piece for me...my non-existing man. jackie?
  9. buyhercandy reblogged this from somethingchanged and added:
    i would wear any of the clothes pictured here. this is my favoured style to a t.
  10. somethingchanged reblogged this from sarazucker
  11. irrevokable reblogged this from sarazucker and added:
    holy god above. this has officially become my new favourite store. officially stalking
  12. biancarocksout reblogged this from sarazucker and added:
    I was reading about...other day. I made a comment to a friend that one guy pictured...
  13. googletheparty reblogged this from sarazucker
  14. sarazucker posted this
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