To ruin a movie franchise; usually attributed to the arrogance of a successful producer or director. The term was coined based on a scene in the latest Indiana Jones movie, in which the hero survives a nuclear blast by hiding in a refrigerator. The term is patterned after jump the shark, coined a few years ago to refer to anything that had peaked in popularity or quality and was now on a downward slide toward ridiculousness and irrelevancy. NYT: Buzzwords of 2008