"Net Geners value freedom and choice in everything they do. They love to customise and personalise. They scrutinise everything. They demand integrity and openness, including when deciding what to buy and where to work. They want entertainment and play in their work and education, as well as their social life. They love to collaborate. They expect everything to happen fast. And they expect constant innovation"

Don Tapscott, author of quite an old book, Growing Up Digital in The Economist. The article continues,

“Two things do worry Mr Tapscott. One is the inadequacy of the education system in many countries; while two-thirds of Net Geners will be the smartest generation ever, the other third is failing to achieve its potential. Here the fault is the education, not the internet, which needs to be given a much bigger role in classrooms (real and virtual).

The second is the net generation’s lack of any regard for personal privacy, which Mr Tapscott says is a “serious mistake, and most of them don’t realise it.”