"The theory used to be that because exposure came party to an ephemeral medium (print), one could usually find value in bad press for its ability to act as a mechanism of discovery and interest-upkeep. This value thought to be inherently greater than any lasting damage, especially when that medium — print — is such a finite commodity, and getting any press at all presented a major challenge. And hey, either way tomorrow morning it’s out of sight, out of mind. The democratization of niche micro-publishing, though, completely killed the concept of good bad press."

The era of “all press is good press” is so very over: Ryan Block