"… it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why."

Quote from a Motrin ad. Motrin (which I think is like Panadol) put 2 ads up on its homepage saying “wearing” babies is bad for your back. Why on earth would you imply mums are tired, crazy and image obsessed? It’s sparked a massive backlash on Twitter and an FB group about it has 350 plus members already. Is this MotrinMoms Twitter account really from the company? Because it’s doing more harm than good. It’s so dangerous to miss your mark these days!