"The Point takes the notion of the tipping point—that point at which group action will produce a clear result and inevitable change—and applies it to organizing group efforts. Those who join a campaign pledge to take specific action—to boycott a company, for example, or donate funds toward a cause—but no one actually acts until the campaign reaches its preset tipping point, or number of pledged participants. When that point is reached, however, the action is triggered and participants make their donations, attend an event or boycott as planned."

The Point via trendwatching.com