Nike ad run in Chinese newspapers after Liu Xiang, China’s most famous and deeply sponsored athlete next to basketball star Yao Ming, hobbled away from the starting blocks of the 110-meter hurdles with an Olympics-ending Achilles-tendon injury. Via WSJ.

It translates as:

“Love competition.
Love risking your pride.
Love winning it back.
Love giving it everything you’ve got.
Love the glory.
Love the pain.
Love sport even when it breaks your heart.”

Good save Nike!