“ Instead of watching Heroes on NBC, you’ll go to nbc.com and download the show to your device, and the show will be deleted as soon as you finish watching it — unless you pay $1.99; then you get audio commentary. You enhance it. It’s like building your Transformer and putting little rocket ships on the side.
— Damon Lindelof, cocreator of Lost, in “Rebel Alliance How a small band of sci-fi geeks is leading Hollywood into a new era.” Fast Company