Something Changed
28/06/2008
“ If your campaign is cool enough, this will work for a period of time; but after a while, we’re headed back to our own networks where we can talk freely with friends about our topic of choice. The past few years of digital marketing focused on building a cool site or app to capture and focus our attention; the next few years will be led by the brands that can do a great job of jumping into existing communities and offering enough value to stay relevant and popular in those spaces. „
Does the Microsite Model Still Work? « Our American Shelf Life
Quote posted at 12:06
