Something Changed

“To create awareness of the plight of homeless people in America, these nutrition facts labels were placed on outdoor trash bins. The familiar image in an unexpected place causes the mind to react differently than it would to an obvious advertisement. The viewer is drawn in to examine the label and figure out what it’s doing there. The URL at the bottom gives a call to action, and the hope is that the image will stick in the viewer’s mind long enough to encourage them to follow through on that action.” WebUrbanist