"Already you can see signs of an advent of avatarism. Humans are happy to go through synthetic self-transformations … breast augmentation, Botox, plastic surgery, tummy tucks, etc. At the same time many others neglect their physical selves, adopting (sometimes false) computer identities. Altogether people are less and less resistant to the synthetic. At the same time people do more and more online: shop, work, socialize … Inevitably there will be huge market demand for the technology to create artificial selves, avatars, to function in the online world for us."

Synthetic Existence Adbusters