"Blogging seems a bit masturbatory to me. And the word blog is so ugly. It’s a nice sideline for us, and I like that it makes people happy – it’s all positive and lighthearted – intentionally so rather than being wimpy and weak. It’s about sharing nice things we like, that’s all. I guess I like the proliferation of blogs as they are naturally quite democratic – good ones become successful, it’s about how much time and effort you put into it, rather than resources."

Natalie about the lovely blog she runs with her best friend