"I just want it to come out, to be a surprise, a magic experience. I liked standing in line for a couple of hours trying to get ‘Blonde on Blonde’ and having no idea what was going to be on it. I liked standing in line to see ‘Psycho,’ having no idea what’s going to happen, except for the poster. That’s the way I like it, and I try my best, even in the present culture, to present our work like that."