"The sheer abundance of “source” trend blogs, boosted by other social media, and the demand for trends have turned them into an omnipresent, realtime phenomena. Everyone is a producer and consumer of trends. In this perfect information society, the trends seize to be trends in the sense that they lose their exclusivity: they are no longer part of the new and the latest, but part of the “now”. If trends can no longer be seen as predictive or exclusive tools for getting ahead, they’re no longer useful for planners and marketers. If this is the case, maybe it’s time to stop following trends (which aren’t trends anymore) and start being original?"

The end of trends, what’s next?