"I’m a member of several online social communities and here’s what we’re about: we waste as much time as is legally permissible talking about the stupid shit we’re doing. We’re having conversations about sex, and booze, and sports, and politics, and, parties, and dinners, and music and did I mention sex?, and just about everything else you can imagine that’s irresponsible and silly. However, the one thing I have absolutely never experienced in an online social environment is the one thing the social media marketing maniacs think we’re doing — having conversations about brands. When it comes to product “conversations” the web is quickly becoming a cruel joke. It’s being spammed by interested parties, jammed by morons, and laughed at by people who really know their stuff."

The Ad Contrarian: The Emperor’s New Podcast